In a recent Kotaku interview, Square Enix responded to criticism of their mobile games prices, which are markedly higher than most other titles on the platform. “Each game is priced individually and evaluated based on the type of game, depth and overall experience,” a spokesperson replied, suggesting the content – which is also substantially larger – justifies the price. They also noted that the iOS versions are still cheaper than those on the original console or handheld.
Aware that this still leaves them the odd man out, Square Enix acknowledged that the North American market is “accustomed to lower priced or free-to-play games.” They cite their attempt at F2P pricing with Guardian Cross and are pleased with the response to the title so far. “Moving forward, we’re looking forward to the challenge of utilizing our strengths in creativity, world-building, and gameplay mechanics and matching those with a pricing model that are consistent with the market and provides players with a sense of overall value.”