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Nintendo has just announced a partnership with Square Enix and NTT East and West Japan regarding Dragon Quest X. Naturally, the aim is to push sales for all three companies: Wiis for Nintendo, DQX for Square Enix, and NTT’s Flets Hikari internet service. Specifically, Flets Hikari will be the recommended service for DQX, and all three companies will hold promotions targeted at their respective customers; Nintendo/Squenix touting the internet service, NTT offering DQX copies through random drawings, and so on.

Source: Andriasang